Would you like to produce a weekly blog but are not a good writer? Would you like to have a better blog? Maybe it is time to make a radical change and hire a ghostwriter.
Some ghostwriters simply write content for you. Others make you look good by putting your ideas into print. But the best ghostwriters are disruptive, helping you to make a radical change by disrupting the lives of your followers and then your industry. Done right, that ghostwriter can help you revolutionize the way you think.
Here are 10 of the top reasons to hire a ghostwriter.
10. You Don’t Have Time.
Leaders are busy and writing takes time – especially if you are not a writer. If writing is not a high priority and a honed talent, ghostwriters can be your hero. Let a professional take that item off your plate so you can focus on what is most important to you. By hiring a ghostwriter for your blog, white paper or book, how much more can you accomplish?
9. You Don’t Think You Have Great Ideas
Everyday I hear another leader tell me they don’t believe they have ideas that are great enough to share. But a short conversation reveals that they do indeed have an idea that, if developed properly and articulated effectively would make life better, easier or faster. What ideas (or experiences) do you have that you would like to share?
8. You Don’t Know Where to Start
Hiring a professional eliminates the need to learn a new process. As leaders we learn early that we are wise to delegate a task to our employees or outsource if we don’t know the process. Ghostwriters help you avoid the ramp up time and cost of mistakes when learning a new process.
7. You Need to Write Better
Many claim to be good writers but are not good enough to represent their organization or ideas appropriately. Using a ghostwriter allows you to let a professional improve the process rather than developing that skill. They can help you find your audience, avoid cliche’s and articulate your ideas better. If you want it done right, hire a professional.
6. You Want to Look Radically Better
Each of us has our talents and if writing is not one of yours, you shouldn’t be writing. You could learn how to write better but that would take valuable time away from what you do best. Play to your strengths and hire a ghostwriter that can make you and your ideas look great.
5. You want to Write Faster
I have learned that when we love to do something that we often do it far better and faster than those that don’t love it as much. Hiring a ghostwriter that loves to write gets work done faster. What could you do if producing a blog, white paper or book could be done faster?
4. You Know Who You are and You are not a Writer.
If you are one of those individuals that don’t write, don’t worry about it. Hiring a ghostwriter allows you to avoid the pain of trying to do something you have never done before. Sure you need a blog but if it is something you have never done before, you probably won’t be very good at if you are not a writer.
3. You Need to Cut Expenses & Increase Income
Time is money but delegating writing a blog, white paper or book to an employee can get expensive if writing is not their passion or talent. That employee may have time and already on the payroll but they likely would be better doing something else. hiring a ghostwriter opens up sales opportunities that the employee cannot. Focus on the strategic by cutting expenses and exploring new markets, ideas and revenue streams. A good ghostwriter can help you find these.
2. You Have Experiences that Others Need to Hear
The one aspect that frustrates me most is hearing individuals discount their experiences. (Hearing them exaggerate their influence is close but I’ll save that for another day.) Many have done significant things that the world needs to hear more about. We need to hear what they were thinking and how they came to take that action at that time. We especially need to hear the “why.” A disruptive ghostwriter will bring those actions to life and help your followers make the connection to making their radical change. That is what any disruptive leader wants. By helping our followers make such a radical change that they either leap over their problems or shift paradigms, we help them find a new world of opportunities. In the process, we become their heroes and they become loyal customers. Isn’t that what we all want?
1. You Need Disruptive Ideas
One of the hidden advantages of hiring a ghostwriter is to create that radical change or disruptive innovation. Hiring a ghostwriter might sound a bit crazy to meet that lofty goal. But think about it. If you hire the right ghostwriter, you are not just hiring someone to do a tactical job but one that can offer new ideas that shake up the world of your followers. Writing isn’t just transcription but should be an exploration into overlooked opportunities. That is why the best ghostwriters don’t simply rephrase what other leaders have said, but rather mine your ideas for new angles and applications. They work with you to explore, recollect and merge your ideas in meaningful ways. Embrace the impossible by hiring the right ghostwriter.
Become the Disruptive Leader
I am Dr. Loren Murfield. One way that I develop disruptive leaders is by ghostwriting their ideas and stories in books, blogs and white papers. I have written a weekly blog for 6 years and have written 13 books (8 in one year). Leverage your leadership power, contact me today.
Checkout my online leadership platform. Power University
Do you need a professional content creator to write your blog, white papers or book? Contact me.
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(c) Murfield International, Inc. 2016