STOP! It might be the best strategy for disruption.

Is what you are doing working? If not, why don’t you stop?

Those that follow me know I’ve been writing about disruptive innovation for some time. They have also noticed I haven’t posted in about a month. Why?

I needed a disruption.

I was trying to do something that wasn’t working the way I wanted. At the same time, another venture was unfolding beyond my wildest dreams. When that happens, any sane person is going to wonder, “Why am I doing what isn’t working?” 

Actually, it is wise to ask that question anytime a project or strategy isn’t working.

stop buttonSometimes it is best to just stop. 

When I did, I’ve had a few conversations where many have told me I’m wrong and that I have to keep going.

The conversation went something like this.

“I’m not sure about that. Sometimes stopping is the best strategy.”


“Because stopping gives us a chance to take an honest and comprehensive view. We need to see the entire landscape of opportunities. When we are moving, we don’t have time and often cannot see clearly. Everything is a blur, especially when we are moving at a hectic pace.”

“But isn’t stopping admitting failure?”

“In some ways, yes.”

“Isn’t that a problem?”

I firmly believe that there are so many phenomenal opportunities that everyone has a chance to do something that others never thought possible. Most don’t see those opportunities because they never stop to think about it or see what is possible.”

“Yeah, but you will never succeed by stopping.”

“I didn’t say completely quit. I said stop.”

“I’m not sure I have time to stop for a minute but I’ll entertain you. Why should I stop?”

“In your continual movement, you don’t see clearly. When you have your nose to the grindstone so much you are not even aware of everything that is happening.”

“It doesn’t matter. You have to get the work done.”

“What if something is about to disrupt your current job or way of life? Wouldn’t you want to know about that?”

“Sure but I doubt that will happen.”

“Really? With automation and Artificial Intelligence making drastic changes? You don’t think your industry will be affected?”

“I think I can last long enough.”

“Famous last words. You are working so hard and so fast that when you di take a look, everything is a blur. You don’t see how the world has changed and what it is becoming. All you are able to see is the repetition and the grind.

“Ok, I’ll give you that.”

“You also probably don’t see what you are missing, thinking that your ‘nose to the grindstone’ is the only way to be a success.”

“Isn’t it?”


“Seriously. You really believe you can succeed without hard work?”

“Yes, if you work smarter and collaborate with good people.”

“Nothing makes up for long, hard work. Jeff Bezos just said that.”

“I know he believes that but I don’t think it is universal. Stop and look around. Do your research and see how people are able to have a work-life balance that gives them all the money they need but also allows them to enjoy life. You don’t have to be a slave to your work.”

“That is the only way I know.”

“Take a look. Many are making far more money with far less effort.”

“That is impossible. How are they really doing that?”

“I’ll let you discover that on your own. The first thing you have to be willing to do is to stop, look and listen to see the world around and to discover what you really want to do. I think you will find opportunities you never thought possible. ”

  • Are you willing to stop long enough to discover a disruptive idea?



Loren Murfield, Ph.D.

I work with aspiring and emerging leaders to disrupt their leadership, organizations, and industries. Stop and Contact me to Take the Disruptive Leader Challenge



Those that have taken the Disruptive Leader Challenge are challenged with the dominant trends that hold the power to disrupt their businesses or provide the opportunity they need to be the disruptive leader. Every individual has walked away with at least one and up to three ideas they can implement fairly quickly that will radically increase their performance, production and profits. Take the challenge to find your opportunity to do what others think is impossible.



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