Do you remember a time when you changed vendors because they understood your needs better. The old provider never seemed to get it quite right, failing to listen to what you said you needed. They seemed to care more about what was easiest for them than serving you as a customer. But then you found someone else that seemed to genuinely care. So you switched and never want to go back.
That caring is surprisingly powerful, isn’t it? When we find those individuals or organizations that care enough to help us solve our problems, we switch quickly.
Think about that for your business. Isn’t that the best marketing plan? Isn’t that the best way to bring in more business? Isn’t that the best way to get more attention and ultimately grow your bottom line?
Make no mistake, compassion is THE BEST business strategy and practice.
But many don’t think so. They consider compassion too soft to be powerful – much less disruptive. They dismiss compassion as some religious tenet that has no place in the rough and tumble of competitive business. Too many see compassion as a emotional weakness that ultimately reduces the bottom line and negates hard business decisions.
But they are wrong.
I define compassion as coming alongside another to help alleviate their problem. It is noticing, feeling, strategizing and then actively working to reduce their pain.
When we care enough to take the appropriate action that leads to the best results, we build relationships based on trust and that is the core of good business. That is why I contend that compassion is not just a good business practice, Compassion is THE BEST business strategy and practice.
How can I say that? Here are three reasons.
First, the current business world is build on sharing. As businesses, we share on social media to building raving fans. People will not follow us if they sense we are just blasting out another ad. Those that do become fans will leave quickly if they sense we are not what we claim. The bottom line is that if they do not sense that we care enough to solve their problems, they won’t follow. It is that simple. The sharing economy demands that we care about solving their problems.
Second, the digital age gives us more choices. With the internet and the ensuing global connections, we have far more choices for vendors and services than we ever had before. That means we don’t have to settle for a provider that doesn’t care enough to solve our problems. We can choose to fire our old provider because they didn’t care enough. Think about that. With choices comes the power to say “YES.” So the more choices we provide customers in solving their problems, the more power they have to choose us. That gives us more power. Gotta like that.
Third, solving their problems is an easy way to retain current customers and attract new customers. The old business adage still hold true – we do business with those we know, like and trust. If we have cared enough to notice their problems, listen to what they ultimately want, think of a way that best resolves that problem for them, and then solve it – we become their heroes and they become our raving fans. They gladly disrupt their business practice, firing their old provider for us.
The modern trend is that people are loyal to providers and employers only as long as they solve the customer’s problems.
No compassion = No business.
It is that simple. At the same time,
Compassion => Solutions => Choices => Raving Fans.
Think about that. That is powerful. That is disruptive.
To keep your current clients, to attract new ones, build your business on compassion. To engage employees, use compassion. To attract the best new team members, build your business on genuine compassion.
(C) 2019 Murfield International, Inc.
Dr. Loren Murfield works with aspiring and emerging leaders to disrupt the market. One of the unique ways he does this is by recording their legacy by writing their biography. What difference could you make by telling your story? Contact Dr. Murfield today.
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