This is a Great time to SHIFT

Tough Times demand change. The COVID 19 shutdown is destroying many critical structures in our lives. What used to work no longer does. To survive, we must make a significant shift.

That shift is often extremely challenging because we are hesitant to let go of what we know, like, and trust. Those old, reliable habits are like a favorite pair of blue jeans, predictably comfortable. That comfort comes from being able to predict the outcome and knowing it is a safe choice.  Change is anything but predictable, safe, and comfortable but Tough Times give us no choice.

To capitalize on the new normal, we must SHIFT now.

Murfield Coaching works to solve significant problems through disruptive thinking.

The Shift

My most recent book, Making More Money in Tough Times (3rd Ed) shows how the new normal will make the old Manifest Destiny Paradigm obsolete. We need to shift to new Golden Rule Paradigm by asking, “How can I help you?” instead of begging, “How can you help me?”

That is a significant shift. It requires we shift from self-centered to other-centered, from competitive to collaborative, from reactive to proactive. We shift from being desperate to having great opportunities.

Two Types of Shifts

There are two similar but yet different types of shifts demanded by Tough Times.

First, external events tell us, “Shift if you want to succeed.”  Succeeding in business or in life demands an occasional shift in paradigms. Economic, technological, societal, and political changes require that we change in order to succeed. We may prefer the old flip phone or paper and pencil bookkeeping but when that level of technology is no longer viable in the digital world, we reluctantly change. To continue to succeed, we must adapt whether we like the new administration, social movement, or stock market results. Failing to shift makes success increasingly difficult.  

The second shift isn’t optional. That’s when Tough Times knock us on our back with sudden and traumatic losses. It’s as if life is the bully who says, “That’s the way it’s going to be. Get used to it.” Whenever we lose a loved one, our mobility, or our health, we shift simply to survive. That’s why some never change their diet or exercise until their mortality is threatened.  Those old habits are too comfortable. But when the loss happens, when we lose someone we thought we could never live without, we don’t have any choice but to shift paradigms. Unfortunately, some never do. They merely exist throughout their remaining days.

Five Steps to S.H.I.F.T.

To shift, take these five steps.

S – See the Limits of the Old and the Potential of the New.

H – Harbor the Opportunity

I – Invest in the Disruption

F – Forge New Habits

T – Tenaciously Transform Your World

First, shifting requires seeing the limits of the old paradigm. Take time to assess your perspective and processes. Do they give you what you ultimately want? Even though that old paradigm might have served you well, it no longer delivers the results the way it used to. At the same time, maybe that old paradigm didn’t really work that well, conditions have changed, or you want more than you used to. Either way, the paradigm of the past isn’t viable for where you want to go now. That is the time to find a new philosophy to deliver what the old could not.

Second, once you have identified the increasing value of the new paradigm, you need to embrace it. It is as if you find it floating in the wide open sea of opportunity. You cannot get on board until you bring it into the harbor. Bring it close to you to examine it thoroughly. Question the fundamentals. Examine the ROI. Expose your doubts. Don’t blindly accept it before claiming it as your own. After all, this is will be the ship you choose to sail the turbulent seas. This will be the approach you utilize in business and in life to ultimately get what you want. Take the time to thoroughly examine the paradigm before embracing it.

I offer a word of caution at this point. Look around and you will find that many have harbored paradigms in large part because they thought it was the only ship available. They embraced the Manifest Destiny Paradigm because they thought that is the way business works. They are misled and mistaken. There is another way that works better, especially in today’s global market.

Third, after a thorough inspection, it’s time to harbor the opportunity. Invest in the disruptive change. That’s where you make the commitment to leave the old and embrace the new. Investment requires sacrifice. To go forward, you can’t stay on the old boat.

Ask “How can I help you?” instead of “How can you help me?” Carefully inspect it and commit to it if you find it more valuable. But then, don’t be dissuaded by others. Fully commit to the paradigm.

Fourth, adjusting to the new paradigm means settling in and making it your own. Adjust it so you like the way it feels and works best for you. Develop the new habits that again make your life predictable, safe, and comfortable. Some, maybe many, give lip service to a new paradigm but never fully adapt. They put signs up in the workplace touting their new values but employees chuckle at the hypocrisy. Until the habits are authentic, the shift hasn’t happened. When they are, you find collaborators based on those shared, core values.

Finally, established habits allow a rhythm that is reliable and leads to predictable success. Like a well-oiled machine, everything is balanced and working properly to yield the results we desire. The disruption has now become our new normal. That’s when we enjoy the best performance, the top production, and the ultimate profits.

Now is the time when you can tenaciously transform the world. The balance, reliability, predictability, safety, and comfort lead to great collaborations. As I have written in my previous books, great things happen when good people work together. Good people, those who embrace the Golden Rule Paradigm, work together to solve significant problems. They do great things because they are not satisfying their own needs first but instead recognizing the ultimate value of first coming alongside others to alleviate their pain. Good, loyal customers are attracted to good businesses that treat them well. They return loyalty for that attentive customer service. Customers gladly do businesses with businesses that ease their pain.

Notice the balance to that paradigm. Also notice how that shift is complete and authentic, absent of any disconnect and hypocrisy. The paradigm shift works when the paradigm of the business or individual is in sync with the culture and the customers.

  • Are you ready, willing, and able to shift?
  • Do you see the opportunities?

Contact us today. We want to help you solve your problem and break through in this Coronavirus Pandemic.

Blog Schedule (suspended to provide pertinent information to solve your problems during the COVID-19 shutdown.)

  • Mind Shift Monday features a powerful quote that sets the tone for a week of innovative thinking.
  • Thinking Bigger Tuesday expands on the topic and provides pillar content of innovative thinking.
  • Why Not Wednesday introduces you to books, articles and research that I have found useful in solving significant problems with innovative thinking.
  • Transformational Thursday explores a TED Talk on the topic of the week. These talks are likely taken from the ones I have featured in my TED Talk Think Tank mastermind for radical change over the last five years.
  • Far Out Friday features crazy ideas that just might lead to solving your persistent problem.

Learn to Listen Effectively




Loren Murfield, Ph.D.

We work with leaders and organizations to solve significant problems with innovative thinking. What problem is frustrating you? Contact us today.

Two important books you should have on your shelf to solve Coronavirus problem are: “Making More Money in Tough Times” and “Now What? Secrets to Sensing and Seizing Opportunities When You Need it Most.”

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