5 Secrets to a Cutting-Edge Team

We are all clamoring to find the secrets to success in this rapidly changing world.

Over the last few years, we found five specific elements that standout in innovative organizations. These five include thinking differently as well as bigger, leading with compassion, leveraging power, and communicating your legacy story.

Murfield Coaching works with leaders and entrepreneurs in sales, Real Estate, and business to realize their breakthrough success by thinking bigger and reaching higher than they thought possible.

We are all clamoring to find the secrets to success in this rapidly changing world. murfieldcoaching.com works to create a culture of creative success.

1. Think Different

Followers never forge a new path. Conformity never generates new thoughts. To create the cutting edge, you and your team need to think different from competitors and the world around them.

Henry Ford said that if he had asked his customers what they wanted, they would have answered, “a faster horse.” Most would have been content to provide that. After all, we want to be customer centric.

Of course, Ford went much farther, building an inexpensive car by creating a much more efficient assembly line. That was cutting edge.

That innovation started with Ford thinking different from those around him.

How different are you willing to be, think, and become?

How different are you willing to let your team become?

2. Think Bigger

Elon Musk is working to revolutionize transportation on earth and in space. Like Richard Branson, Steve Jobs, and other entrepreneurs, they think far beyond the norm. Problems are not roadblocks but simply part of the process. Change isn’t an inconvenience but rather a central and critical part of life. Risk is the price of innovation. Safety is what they quickly sacrifice.

How much bigger are you willing to think?

How much bigger are you willing to let your team think?

3. Lead with Compassion

Compassion is the best business practice.


If you don’t care about the pain of your team and the team doesn’t care about alleviating the pain of current and potential customers, there will be no breakthrough.

In our books on compassion, we not only address in times of trauma, but also the pain of disengagement and making more money in disruptive times. Compassion is coming alongside of another to help alleviate their pain. That means coming alongside:

  • Customers
  • Employees
  • Investors
  • Executives
  • Managers
  • Vendors
  • Community
  • Industry
  • World

We all have some sort of pain. That is the power of creating. Necessity is the mother of all invention and that means that pain is the pinpoint of creation. Innovators are constantly seeking to alleviate someone’s pain.

Without compassion, we have no connection, collaboration, or creation power. What pain is your team seeking to alleviate?

4. Leverage Leadership Power

There is an emerging wave of leaders who foster growth of their team, essentially leveraging their power. They leverage power instead of wield it. Breakthroughs come from collaboration which thrives on leverage not force.

Cutting edge results demand energy that is willingly given. As I have written in “Leading with the Power of Compassion,” to achieve the influence of creativity, individuals need to tap their energy, appreciate their ability, and have permission (authority) to create. Their creativity is unleashed rather than demanded.

Are you leading in a way that leverages their power to create?

5. Communicate the Legacy Story

To communicate is to connect. It is far beyond “just saying” or “I need to tell you.” Communicating is creating a shared meaning. Notice that communication is always on the cutting edge of creating. It is not replicating or repeating but working with another, who is much different in their thinking, to negotiate a common understanding.

Telling a legacy story is connecting with those that follow, either currently or in the future. The astounding aspect of a legacy story is that, if done well, can connect with those that follow generations later.

Each of those innovators mentioned above have powerful legacy stories that will be told for generations. In the same way, in your community and organization, you and your team can share a legacy that lasts for generations. The legacy is the powerful story that continues the cutting-edge results.

What is your legacy story of cutting edge success? How are communicating that legacy?




Loren Murfield, PhD

I work with leaders and entrepreneurs in small business, sales and Real Estate to think bigger and reach higher to find their breakthrough success.

Check out my two podcasts, “Holy Crap, How’d They Do That?” and “Trends, Bends & Opportunities.”

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