What makes you uniquely valuable?

What if I told you that you already have what it takes to achieve your ultimate success?

What if I told you the secret is right in front of you?

What if I told you breaking through to your success is easier than you think?

In the last post, we discussed what makes your business unique. In this post, we will discuss what makes you uniquely valuable. This is one of the most important lessons you can learn in life. It took me a long time to learn, but once I did, my success came quickly.


Imagine enjoying your ultimate success.

Go ahead, sit back and close your eyes. What do you see when you are ultimately successful?


You have what it takes to stand out in a crowd.

You are uniquely valuable.

That’s not an exaggeration.

That’s not a sales pitch.

That’s the truth.

There is something inherently valuable about being a misfit. It’s not to say that every person who has artistic talent was a social outcast, but there is definitely a value for identifying yourself differently and being proud that you are different.

Daniel Radcliffe

The Problem

Most of don’t know it.

Some don’t appreciate it.

A few, or maybe more, just simply feel different, inferior, or weird.

I suspect that the roughly 70% of disengaged workers have not identified their unique value and their employer hasn’t either.

I suspect not appreciating how we are uniquely valuable contributes to many problems including underachievement, mental health, and criminals behavior.

The challenge is to identify what makes each of us uniquely valuable to the world around us.

You see, we live in a competitive world that leaves far too many doubting ourselves. We measure ourselves against others, and judge ourselves inferior. We work in competitive environments where there is never enough and always someone competing for our position. In this dog-eat-dog world, there is never room to humbly acknowledge our unique value. Someone always seems to be claiming to be better.

I hope that doesn’t sound too harsh.

Consider this.

You have lived a life different from everyone that has ever lived.

No one has your exact DNA.

That means, you have a unique perspective. If leveraged appropriately, that perspective becomes valuable to others, illuminating opportunities for both you and them.

Isn’t that what we all want?

Unfortunately, when we doubt or dismiss our unique perspective, our unique value rots into a negative, bitter attitude that squelches the best of opportunities.

Identify Your Prize Inside

I have worked with several career professionals, entrepreneurs, and business leaders to identify their unique value. It is great fun to see their eyes light up as they discover at least three pivotal opportunities. Then it is even more fun to watch as they realize how life becomes easier, doing what they enjoy and relying on their strengths.

Identifying that unique value, what I call their Prize Inside, involves appreciating the unique blend of

  • education,
  • talent,
  • insights,
  • success,
  • failures,
  • adventures,
  • passions,
  • and others.

Imagine approaching any situation knowing what you offer to make it better.

Imagine entering any group knowing how you can make their lives better.

Notice how that makes life and work easier.

Imagine how much better the company operates.

My Passion

Those of you that follow me, know I struggled to find my Prize Inside. But when I did, I not only earned my Ph.D. but taught 23 college and graduate courses, wrote over 30 books, six plays, and a movie. I’ve hosted two podcasts and now an internet tv show.


In everything I do, I am working to help others see that they can do far more than they ever realized. Most people are surviving when they could be living their dreams. Too many settle for surviving because they don’t think they have anything unique to offer the world.


Too many others want to be important so they try to steal or at least rent a Prize Inside.

But that never works. They are doomed to follow instead of lead.

Are you one of those?

If so, let’s talk.

You have a unique value that no one else can offer the world.

That means, if you don’t share your prize, no one can help the world the way you can.

Imagine being uniquely valuable.

Won’t that feel great?

Won’t that be great?




Loren Murfield, Ph.D.


I have transitioned several times in my adult life and have done many things that I once considered to be “impossible.” Today I am an Executive Coach – Author – Speaker – Filmmaker – Difference Maker – and now TV host, developing aspiring and emerging leaders pivot into their breakthrough success.  Contact me today to begin your pivot.


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