We write to develop and share ideas for solving significant problems. We have 16 books currently published and have several more in development. Begin your reading with our most popular business books. Each book works to solve one or more specific business problem.


This month we are releasing four books. “THINK” and “Stop Being S.T.U.P.I.D. in Times of Opportunity” and the first two books in a new series, “Conversations with My Future Self.” This follows the release earlier this year of “Making More Money in Tough Times” and “D.I.S.R.U.P.T. Your Listening.”


THINK; Thinking Bigger to Reach Higher by Creating Your Breakthrough with Four Types of Disruptive Thinking. www.MurfieldCoaching.com

Most people have not changed their pattern of thinking since they left college or high school. They have settled into a habit of thinking that is predictable, safe, and comfortable. Yet the world continues to change at an increasingly rapid rate.

Is there any wonder why they struggle?When we stop to THINK about our THINKING, we can REACH HIGHER to do what we once considered IMPOSSIBLE.

 Inside you will discover four ways of thinking that are critical to breakthrough success. You will explore the four aspects of  S.A.G.E. thinking that details

  • Spiritual Thinking (tapping your passion and perspective) ,
  • Academic Thinking (learning more about a wide variety of topics),
  • Generative Thinking (doing), and
  • Evolutionary Thinking. (becoming, realizing your potential).

Becoming a disruptive thinker is a process that requires purpose, learning, doing and becoming.  It requires an attitude of willingness to challenge and change. It demands a vulnerability to be wrong and a curiosity to explore. In the end, transforming our thinking will open the door to incredible opportunities to do what we ultimately desire.

Are you willing to explore the patterns of your thinking?

Click Here to Purchase THINK.

STOP Being S.T.U.P.I.D. in Times of Opportunity

Turn on the news, read a newspaper, or simply sit and watch. STUPID is all around us. We see STUPID in our government, at our jobs and in our communities. We especially see STUPID in the crime reports and on the streets. Time after time, we see people doing STUPID things.

This book is not about ridicule or filled with hatred. It is not mocking the unfortunate to elevate myself. Instead, this book will help you seize the opportunities that benefit you personally and professionally. It is intended to help us all seize community opportunities by being S.M.A.R.T. instead of S.T.U.P.I.D. This book is written to identify S.T.U.P.I.D. intentions, thinking, reasoning, actions and results so we can transform them into S.M.A.R.T. actions that seize great opportunities.

            You will learn how Stagnant Thinking Undermines Profound Innovative Ultimate Decisions. In an age of rapid and radical change, we cannot afford anything but forward thinking because clinging to antiquated ideas will result in our demise. Instead, those who re-engineer their thinking to build Sparkling Minds Articulating Revolutionary Transformation, will lead innovation.

Don’t be S.T.U.P.I.D.   Reading and applying this book is the S.M.A.R.T. thing to do. Click Here to begin reading.

Conversations with My Future Self

The book series Conversations with My Future Self challenges you to do what they never thought possible. The intent is to provoke you to purposely leave your emotionally secure thinking patterns and daily activities to welcome opportunities to do what others never thought possible. You can turn the world upside down by turning your world right-side up. You can do more than what you have done. You can do more than others’ doubt you can do when you identify, value, own, share, and celebrate your prize inside.

While it would be great to go back and advise ourselves at age 18, we cannot rewind time, but we can look ahead. Imagine a conversation with your future self, someone who knows you best, has made your mistakes and enjoyed your victories. Imagine that older, wiser person sharing what you need to know now and in the future. Imagine how much more you could do.

Book One details the process of Identifying your Prize Inside. Book Two details Valuing, Owning, Sharing, and Celebrating your Prize Inside.

Click Here to Purchase Book One and Book Two.

Disruptive Trends


Making More Money in Tough Times (April 2020, 3RD Ed) challenges leaders in corporate, small business and not-for-profits to shift paradigms to best anticipate market opportunities.

Many think it is impossible to make money when everyone else seems to be struggling. But you will find how small, medium and large businesses have done just that by shifting paradigms and asking one very powerful question, “How can I help you?” Making More Money in Tough Times challenges readers to shift paradigms to create market opportunities by coming alongside others to help alleviate their pain. The competitive “rape, pillage, and plunder” approach of the “Manifest Destiny” still enamors some but the trend is clear, the “Golden Rule” drives nimble, disruptive innovators in the world of connection, collaboration and creation. Leverage your power to create disruptive success even in the worst of times.

Are you willing to accept the challenge and make the shift? Or are you content to watch others innovate in ways that turn the world upside-down?

Purchase Your Copy of Making More Money.

Paperback. eBook.

Disruptive Skills Series


D.I.S.R.U.P.T. Your LISTENING: Building Your Breakthrough Team with Compassion, Strategy & Power (April 2020)

Listening is one of the most important aspects of disruption. Without listening, we cannot track the trends or forecast the opportunities. Failing to listen effectively imprisons us in our own minds, segregating us from the great ideas of others, and chains us to the past when the future is bursting with potential. In this book, you will learn to D.I.S.R.U.P.T. your listening to think bigger and reach higher to build your breakthrough team with compassion, strategy, and power.

Purchase Your Copy of D.I.S.R.U.P.T. Your LISTENING.

Paperback eBook

Disruptive Skills Series

Fall 2019 Release

D.I.S.R.U.P.T. Your NETWORKING: The Art and the Skills for Building Great Relationships, Increasing Sales, and Seizing the Best Opportunities.

Inside you will discover why now is the perfect time to D.I.S.R.U.P.T. Your NETWORKING. In a rapidly and radically changing world, you will learn how to leverage each of the 5 Levels of Networking to build great business relationships, increase sales, and seize the best, cutting-edge opportunities. You will also enjoy reading how to: Identify and avoid the comical but self-centered Card Slappers, Build healthy business relationships with collaborators that foster productivity, Cultivate like-minded Referral Partners to build your business,Create Power Partners that generate sales without asking,Build a Disruptive Team to do what others never thought possible.

Click Here to order your copy of “D.I.S.R.U.P.T. Your Networking.”

Disruptive Trends/Employee Trauma

Now What? Secrets to Sensing and Seizing Opportunities when You Need Them Most. www.murfieldcoaching.com

Everyone facing a challenge asks this compelling question, “Now What?”

This book is the complete guide to answering that question whether you need to make more money, find the best job, meet the right people or make a difference.

This book is for employees seeking a promotion or raise, entrepreneurs on the lookout for new business services and products, the unemployed in the quest for the next job, retirees in quest of fulfilling ways to follow a successful career.

This book is also for everyone looking to lead themselves and solve a problem. You will refer to this guide again and again as you seek to answer, “Now what?” Click Here to Purchase Now What?

Employee Engagement/Building Cutting-Edge Cultures

Leading with the Power of Compassion to create cutting-edge cultures with engagement. www.MurfieldCoaching.com.

How can we create a cutting-edge culture when our employees are disengaged?

Leading with the Power of Compassion reveals the secrets to the future of work and leadership. The future of work will be driven by robots and machines doing routine work while humans provide the creative and compassionate touch. Instead of trading time and labor for food and shelter, our challenge is to make the world better by connecting as humans. How do we do that? By leading with the power of compassion, coming alongside others to help alleviate their pain.

We explore five critical problems.

  • Disruption – The world is changing rapidly and radically. How does that demand that we lead differently?
  • Pain – Everyone suffers in some way from either losing something or someone valuable or from not receiving what they desire. How does that lead to disengagement?
  • Compassion – Coming alongside others to alleviate their pain is critical in the future marketplace. How do we do that?
  • Power – Traditional leaders wielded power but that no longer works in the digital age and sharing economy. What do we need to leverage leadership power?
  • Leadership – What are the challenges of disruptive leadership?

Click here to purchase your copy of Leading with the Power of Compassion.

Employee Trauma

The ROI of Compassion details 4 strategic steps to unleash the ultimate performance, production and profits in traumatic times. www.MurfieldCoaching.com

Can Compassion Improve the Bottom Line?

Absolutely!!!  In fact, being compassionate is the most profitable way to do business. While many believe just the opposite, we find that companies generate their best Return On Investment when they help employees cope during traumatic times that occur outside of the workplace.

This book is written as both a resource manual and a strategic tool for Human Resource professionals, Managers and Executives. Case studies from diverse situations, industries and locations illustrate how employers help employees in all eight aspects of their personal lives, ultimately enhancing their bottom line. Companies report improved morale, loyalty and production with reduced turnover and absenteeism. 

Within these pages you will learn how companies helped employees cope during:

  • Natural Disasters
  • Terrorism
  • Terminal and Extended Illnesses
  • Extended Medical Leave
  • Suicide

Click Here to Purchase your copy of The ROI of Compassion.

Unique Value

Too often businesses do not find their ultimate success because they are unsure of their unique value proposition. Dig deeper and we find many employees don’t know their own unique value. In this quick, easy read, we expose a secret most are unwilling to admit. We each have a prize inside that makes us uniquely valuable. It is a prize that will unlock your potential and empower you to do what others never thought possible. This may even surprise seasoned leaders.

Let Dr. Murfield walk you through your doubt to discovery.  Let him guide you through identifying, valuing, owning, sharing and celebrating your prize inside. Discover how you can help others find their prize inside and celebrate together.

Click here to order your copy of The Prize Inside.

Disruptive Thinking

Sit down, buckle up and hang on because you are in for a wild ride. Forget ordinary and mundane, get ready for the thrills, chills, and excitement as this book holds the power to accelerate your business into the fast lane.  www.MurfieldCoaching.com

Sit down, buckle up and hang on because you are in for a wild ride. Forget ordinary and mundane, get ready for the thrills, chills, and excitement as this book holds the power to accelerate your business into the fast lane.

Sit down, buckle up and hang on because you are in for a wild ride. Forget ordinary and mundane, get ready for the thrills, chills, and excitement as this book holds the power to accelerate your business into the fast lane.

Chevettes to Corvettes shifts you into action as you learn how to adapt the same principles Chevrolet used to transform an introductory model into a legend. You will learn how to develop each of the six gears, building a business by using a compelling metaphor.

  1. Determine your desired Destination,
  2. Know your Purpose
  3. Build the Best Team
  4. Hone the Best Processes
  5. Use the Appropriate Fuel
  6. Maintain it as a Legend
  7. Learn to Lead at High Speeds
  8. Lead Disruption

What are you waiting for? Ladies and gentlemen, start your engines, buy this book and begin the journey of your life.

Click Here to Purchase your copy of Chevettes to Corvettes.

Employee Engagement/ Leadership Power

How can I get better results? How can I engage my team more?

Every leader wants and needs more power to make significant changes, build innovative teams, and unleash the ultimate performance, production, and profits. Without power, we have no energy to lead our organizational or professional breakthrough. This eBook is designed as an introduction to leveraging your leadership power. In this book, you will be introduced to sources of power that you already have access to. You will also be introduced to the 9 most challenging components that often prevent our breakthrough in our 3D world of rapid and radical change.

Click Here to order your copy of Leveraging 3D Leadership Power today.

Employee Trauma/Cutting-Edge Culture

“10 Minutes of Insanity” isn’t your typical biography.

It is an in-depth look at what it takes to overcome all odds no matter how bleak. Despite being born in poverty and with chronic respiratory problems, Johnny “The Jet” Rodgers (1972 Heisman Trophy Winner) arguably became one of the greatest college football players of all time – leaving no door unopened, seizing every opportunity that came his way. Johnny holds nothing back in telling his story, and there’s a rhyme to his reason.

He sets out to leave behind the lessons he’s learned, and this book hits the mark. Johnny courageously shares his mistakes, his losses and his successes; all in which have played an integral part in developing a finely tuned process that he hopes will give inspiration and motivation to others around the globe. Click here to purchase 10 Minutes of Insanity.

Disruptive Trends/Share Your Leadership Story

What is Your Legacy as a Leader? What story did you receive? What impact will you leave?

This is a family story with powerful leadership, entrepreneurial and business lessons.

We do not know who we are without understanding the story of those who have gone before us. Humble Homesteaders tells the profound story of a legacy created, established and inherited by a couple farming in the remote area near Nunda, South Dakota. Their parents and grandparents heeded the call to “go west,” determined to seize their opportunity on the prairies of South Dakota. A generation later, this unpretentious couple sought their opportunity to be good parents, neighbors and citizens. Without intention, each left a legacy of values and vocation, of overcoming obstacles and patiently persevering.

Within these pages you will learn how you can lead the way these humble families learned and leaned on their

  • Values,
  • Community,
  • Family,
  • Education, and
  • Faith to overcome the
  • Loss of their Farms,
  • The Great Depression,
  • World War II,
  • Personal Illness, and
  • Family Injury.

As you read this story, ask yourself what opportunities you sense and seize, what legacy you received and what influence you will leave.

Click here to purchase Humble Homesteaders.